Hearing Australia

2018

As Account Director for lead client Hearing Australia at Landor, I lead the client through a national rebrand that was brought to life by ‘celebrating sound’. Numerous soundscapes and visuals were used to capture the joy and connection found though sound. This solidified Hearing Australia’s position as being a world leader in hearing research and service provision.

I managed the development of the brand campaign including a TVC, online video (60”, 30” and 15” executions), print advertising, a brand toolkit, illustrations, tone of voice and retail design guidelines.