Freelance

I work with brands, venues, agencies, chefs and thought leaders across food, hospitality, travel and lifestyle - helping them find the story, sharpen how they tell it and get it in front of the right people.

My freelance work spans PR strategy, media relations, launches, brand positioning, content and campaigns, as well as stepping into established teams when they need experienced senior support. I lead accounts and projects, shape strategy, manage workflow and creative, or simply roll up my sleeves and get the work done.

Over the years, I’ve worked both independently and embedded within agency and in-house teams, giving me a good understanding of what it takes to move between big-picture thinking and the day-to-day detail.

I’m particularly drawn to people, places and ideas with a great story behind them – and I bring curiosity, warmth, strong relationships and a sharp eye for what will make people pay attention.

PR Coverage

Word on the street.

Art Direction, Production & Styling

A picture is worth a thousand words.

Content Creation & Social Media Strategy

Lo-fi is my middle name.

I create content with a reason to exist – grounded in a clear understanding of your brand, your audience and what you’re actually trying to achieve.

From shaping your content strategy and defining your pillars to planning, shooting, writing and managing the day-to-day, I can take care of the whole picture or plug into the parts you need.

I’m a big believer that great social doesn’t always need a big production. Sometimes the simplest content is the most effective – it just needs the right idea, a clear point of view and a strategy behind it.

Marketing Strategy

Partnerships, campaigns, content, activations and everything in between.

I help brands turn good ideas into marketing that actually connects – whether that’s building a campaign, finding the right partners, creating content, launching something new or working out how all the pieces should come together.

From strategy and creative direction through to execution, I can lead the thinking, get hands-on with delivery, or work alongside your existing team to bring an idea to life.

Previous Work

Perm, Freelance and Contract

Testimonial

“Beck was with us at QT Sydney as Marketing & Communications Manager, where she strengthened our brand through smart, engaging campaigns and content. She was truly a key asset to the team.”
Emily Russo, QT Sydney Hotel Manager

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