Donna Hay is an Australian food and lifestyle icon, best-selling author, and representative of a brand with rich heritage. As Brand & Partnerships Manager I have driven the success and profitability of the business by managing sponsorships and partnerships with clients including Estée Lauder, Miele, Dyson, and Michael Kors. A key project has included sponsorship of Donna’s new book (to be released October 2022).
Through strategically managing, optimising and organising range reviews with major retailers Coles and Woolworths, I have successfully launched new product development SKU’s into the market, alongside nine other best-selling Donna Hay products.
Using superior talent management and negotiation skills, I have worked side by side with Donna Hay on identify strategically sound and considered media and PR opportunities.